Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an...
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Introduction to Advertising Claim Substantiation Surveys
Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an advertising...
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Critical Research: Steps and Core Principles of Claim Substantiation
Critical Research: Steps and Core Principles of Claim Substantiation Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations...
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Trademark Survey: Asking the Right Questions
Trademark Survey: Asking the Right Questions In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Relatively little has been...
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What Your Tracking Study Should Measure About Your Customers
What Your Tracking Study Should Measure About Your Customers Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies...
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