Trademark Survey: Asking the Right Questions In the October 2012 issue of Intellectual Property Magazine, MMR Strategy’s President, Dr. Bruce Isaacson, discusses the importance of question phrasing in trademark litigation surveys. Relatively little has been...
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What Your Tracking Study Should Measure About Your Customers
What Your Tracking Study Should Measure About Your Customers Your tracking study should measure whether customers are more or less likely to buy your company’s products or services, and should help you identify the strategies...
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Using Customer Journey Maps to Improve Your Customer Experience
Using Customer Journey Maps to Improve Your Customer Experience This white paper explains how Customer Journey Maps can be a powerful tool to help companies visualize and evaluate the customer experience from the customer’s point...
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MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences?
MaxDiff vs. Conjoint: Which is Better to Measure Consumer Preferences? Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and...
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10 Best Practices to Improve Your Concept & Product Tests
10 Best Practices to Improve Your Concept & Product Tests Testing new products and concepts, when done properly, can dramatically improve the odds of a successful launch for a new product or service. This article...
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