Materiality Claims: Conducting Materiality Surveys for False or Deceptive Advertising Litigation provides basic information on materiality’s important role in false and deceptive advertising law, centered around the role of consumer surveys. It explains the legal requirements...
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A Taste for Claims: An Overview of Sensory Claim Substantiation Surveys
A Taste for Claims: An Overview of Sensory Claim Substantiation Surveys A sensory claim is one made about the taste, smell, feel, or other sensory experience created by a product, and these claims may be substantiated...
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Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages
Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages Alcohol brands may use sensory claims to compete in their markets. A sensory claim is one made about the taste, smell, feel, or other sensory experience created...
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How Consumer Surveys Can Help Win a Class Action Case
How Consumer Surveys Can Help Win a Class Action Case How Consumer Surveys Can Help Win a Class Action Case explores the use cases for consumer surveys in class action lawsuits and how plaintiffs and...
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Test White Paper
Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an...
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