A Taste for Claims: An Overview of Sensory Claim Substantiation Surveys A sensory claim is one made about the taste, smell, feel, or other sensory experience created by a product, and these claims may be substantiated...
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Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages
Conducting Advertising Claims Substantiation Surveys for Alcoholic Beverages Alcohol brands may use sensory claims to compete in their markets. A sensory claim is one made about the taste, smell, feel, or other sensory experience created...
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New White paper – test 1/24
Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an advertising...
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Test White Paper
Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an...
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Introduction to Advertising Claim Substantiation Surveys
Introduction to Advertising Claim Substantiation Surveys Advertising Claim Substantiation Surveys: An Introduction is intended to provide some basics about why and how advertisers should substantiate advertising claims using surveys. If you’re thinking about making an advertising...
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