Marketing Research

How Consumer Insights Can Help You Gain Retail Support

One of the most powerful aspects of marketing research is how the consumer insights generated by research studies can result in greater retail support and distribution. In a number of projects, I have seen manufacturers share consumer insights with retail partners, leading to retail support for initiatives, such as new product launches, changes in brand positioning and new packaging, and additional presence in stores. Read More How Consumer Insights Can Help You Gain Retail Support

[White Paper] Critical Research Steps and Core Principles of Claim Substantiation

Claims are the foundation to convey the benefits of products and services in today’s crowded marketplace. Advertising substantiation provides supporting evidence for claims made in locations such as ads, point of sale materials, brochures, and packaging. Read More [White Paper] Critical Research Steps and Core Principles of Claim Substantiation
Page 1 of 912345...Last »