Marketers who design products, services, and ads need to know which features or elements customers prefer–which positioning is most effective, which price is optimal, and which features must be included.
A new and powerful methodology, called MaxDiff, can help answer this question. In this paper you will find out:
- How other methods compare with MaxDiff
- When and where to use MaxDiff
- How you can use MaxDiff to rank highly diverse features and attributes from most preferred to least preferred
- How to develop output that is easy to interpret
Fill out the form to learn more about this powerful method to help you measure customer preferences.
New markets and new products provide the engine of growth for many companies.
When considering a possible new category or a potential new product, one of the most important tasks is estimating the size of the category or projecting possible demand for the new product.
This white paper discusses how to size a new product or a new market. You’ll learn how to:
- Differentiate between products that are radically new versus incrementally new
- Measure potential demand for a very new product using internal and external benchmarks
- Project the size of a new market for a new product or a new service using syndicated and survey data
Fill out the form to learn about powerful quantitative tools to help you launch innovations and enter new markets.
- How testing products and services can dramatically improve the odds of a successful launch
- How to avoid the pitfalls and traps that can plague product tests and concept tests
- Best practices for testing methods that incorporate the voice of the customer in development efforts
- How to evaluate the results of product tests and concept tests
Fill in the form to the right to obtain hands-on advice to help you improve your company’s product tests and concept tests.