Many companies identify their country of origin in their brand name. American Airlines, U.S. Steel, and Bank of America are just a few examples. But, does having the word “America” in a brand name help…
Read More
Are In-Person Surveys Better Than Online Surveys?
Online surveys have become the default mode of data collection in the market research industry. They can be completed quickly and cheaply, and they allow researchers to display images, videos, and audio stimuli.
Three Essential Elements of a Genericness Survey
So, you need a genericness survey, but you don’t know where to begin? This article explains the process for measuring genericness. To start with, there are two main types of genericness surveys: a Teflon survey,…
Read More
Apple v. Samsung: The Next Round of Survey Evidence
Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving…
Read More
Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign
Some readers will no doubt have heard about the recent case in Williamsburg, Brooklyn, involving seven Chassidic shop owners who posted a dress code sign in their shops. The sign required that shoppers be modestly…
Read More