Have you ever thrown away milk because the “sell by,” “use by,” or “best before” date on the carton expired? Did it smell bad? Taste bad?
[Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys
Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality.
Secondary Meaning Survey Helps Resolve Dispute Over Phrase Made Famous by President Reagan
“Peace through Strength,” a famous slogan popularized by President Ronald Reagan, has been under attack. Trademark attack, that is.
Marketing Strategy Tips from the Master – Tom Peters
For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed…
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Lessons in Pricing Strategy from JCPenney
J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales.