In prior postings, I’ve written about the survey evidence presented in recent high profile intellectual property litigation, including Rosetta Stone v Google and Apple v Samsung.A judgment was recently issued in another closely-watched case, this…
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The Top 5 Questions Asked When Hiring a Litigation Survey Expert
Litigation surveys (also known as Lanham Act Surveys) can provide important evidence in intellectual property disputes. Litigation surveys are used to measure important issues such as likelihood of confusion, secondary meaning, brand awareness, false advertising,…
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[Video] How to Measure Likelihood of Confusion in a Litigation Survey
There are two main methods used to measure likelihood of confusion in litigation surveys. These methods are often called “Eveready” and “Lineup” formats. This short video describes both methodologies and answers the question, “How do…
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[Video] How to Measure Secondary Meaning in a Litigation Survey
In this video, Dr. Bruce Isaacson defines secondary meaning and outlines the 4 questions necessary for measuring it in a litigation survey.
[Video] Conducting In-Person and Online Interviews in Litigation Surveys
Interviews for litigation surveys are conducted either in-person or online. In this video, Dr. Bruce Isaacson discusses the differences and advantages of both methods, when “Conducting In-Person and Online Interviews in Litigation Surveys.”