Surveys are commonly presented in litigation matters involving Lanham Act issues such as trademarks and false advertising. Increasingly, litigation surveys are also used to estimate damages in patent infringement matters.
How Trademark Surveys Measure Patent Infringement and Damages
Surveys are commonly presented in litigation matters involving Lanham Act issues such as trademarks and false advertising. Increasingly, litigation surveys are also used to estimate damages in patent infringement matters.
Three Types of Market Segmentation and the 2012 Presidential Election
As I’ve discussed in prior posts, market segmentation can mean different things to different people. This is in part because there is more than one way to conduct market segmentation, such as using demographic variables,…
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Presidential Polls and the Quality of Marketing Research
At the time I am writing this post, it is October 18, 2012 – less than three weeks before the upcoming election. More than any other election I can remember, the 2012 presidential election has…
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FAQs About Advertising Substantiation and Substantiation Surveys
Advertising substantiation (also known as claim substantiation) describes a process intended to provide supporting evidence for claims made in advertising, point of sale materials, brochures, packaging, and other types of marketplace communications.