Summary MMR Strategy Group was retained to rebut survey evidence submitted in an action arising from the alleged infringement of colors used to identify different types of dental cement. MMR Strategy Group president Bruce Isaacson...
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Conjoint Surveys in Food Labeling: Mohamed vs Kellogg
Food labeling cases alleging false or misleading advertising are fertile ground for gaining a better understanding of the application and use of conjoint surveys in class-action litigation. The production and marketing of food have changed...
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Batter Up: MMR Materiality Survey Carries Weight in Court
Summary: Rawlings Sporting Goods Company manufactures bats and advertises and labels bats as a certain weight. Richard Sotelo is among the plaintiffs who called OUT Rawlings for false and deceptive advertising because the bats were...
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That’s NOT Amore: Love and Market Share Lost, The Prego and Ragu Saga
Summary: Conopco, maker of Ragu pasta sauce, and Campbell’s, maker of Prego pasta sauce, were competitors in the jarred pasta sauce market in the late 1980s. This saga takes us through one claims lawsuit and...
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Sensory Claims Case Study: Battle of the Scentury
Summary: Battle of the scentury: Glade vs Air Wick The NAD ruled that S.C Johnson & Son provided basis for a claim that its Glade products’ scent lasts longer, and that other claims it made...
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