MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
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Most Likely to Recommend: Real Estate
Real Estate Claims and Research Objectives An international real estate brand engaged MMR Strategy Group to measure the preferences of Canadian and U.S. recent home buyers and sellers, and people intending to buy or sell...
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Knives: How to Cut Through the Competition with MMR Market Research
MMR Brand and Survey Objectives A national industrial knife brand engaged MMR Strategy Group to conduct research and make recommendations about its potential entry into the consumer kitchen knife and hunting/fishing knife market. MMR created...
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National Lawn Care Growth Research
National Lawn Care Growth Research MMR Study Objectives A lawn care and horticulture company engaged MMR Strategy Group to estimate the lawn service market and its brand’s market share and size, as well as identify...
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Globefill Incorporated vs Elements Spirits Inc Case Study
Globefill Incorporated vs Elements Spirits Inc Case Facts Globefill Incorporated manufactures a high end vodka whose packaging is a crystal skull, called Crystal Head. The trade dress is non functional, costs more to produce, and...
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