Summary: MMR Strategy Group was retained by a class of plaintiffs in a false and deceptive advertising case to measure purchasers’ and lessees’ understanding of marketplace communications disseminated by BMW, and whether this information affected...
Read More
GMOs and Conjoint Analysis in a Class Action Damages Model
When biotechnology outpaces legislation and the Food and Drug Administration, it is up to the courts to decide what constitutes false and deceptive advertising and unfair competition. This class action case, Briseno v. ConAgra, is...
Read More
Sensory Claim Litigation Case Study: Kitty Litter
Summary: Fresh Step Kitty Litter and Super Scoops Kitty Litter spawn a cat litter fight, over whose litter is freshest and which litter cats prefer. The results are “jarring” and show how improperly designed sensory...
Read More
Conjoint Survey Case Study: Broomfield vs Craft Brew Alliance
In class-action suits, courts increasingly accept conjoint analysis as a way of establishing a damages model. By surveying appropriate audiences about how they would respond to certain product features in the marketplace, conjoint surveys can...
Read More
Buc-ee’s vs Bucky’s Fame and Awareness and Dilution Survey Research
MMR Client Objectives MMR Strategy Group conducts surveys to provide measures of fame, awareness and likelihood of dilution in intellectual property matters. MMR Strategy Group was retained by law firm Banner and Witcoff to measure...
Read More