Overview: Will Glad need to dump its claim that its trash bags are “25% more durable,” or just move its disclosure statement? The NAD issues guidance on disclosure proximity on packaging. Durability and Disclosures Glad,...
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Should You Conduct Survey Research Before Filing a Trademark Application?
Overview: Does the existence and approval of a trademark by the USPTO preclude a lawsuit alleging false and deceptive advertising? Should consumer surveys be part of a dispute over the right to use a trademark...
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Green Claims and Trash Bags: HoldON, says NAD
Overview: HoldOn, a manufacturer of trash bags, claimed that its bags were biodegradable and greener than other bags. Are these claims garbage? HoldON NAD Challenge Glad Products Company, makers of various lines of garbage bags,...
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What’s New on the Backs of Packages: NAD Guidance
Overview: Federal courts and the NAD disagree on package disclosures and claims. How might advertising claim substantiation and market research protect brands from regulatory challenges? The NAD, the FTC, and Courts Marketers and advertisers use...
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Certification Marks and Surveys
Overview: Dr. Justin Anderson will lead a discussion of consumer surveys regarding certification marks at the International Trademark Association (INTA) Annual Meeting, which will be held May 18-22, 2024, in Atlanta. The discussion will focus...
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