The FTC issued warnings to nearly 700 companies about allegedly unsubstantiated health-related advertising claims. It’s a reminder that whenever companies make claims about their products—health-related or otherwise—those claims must be substantiated, or the companies risk...
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NAD Decision Further Clarifies Stance on Green Claim Substantiation
The NAD made a routine inquiry into “green” claims about bottle recycling made by the American Beverage Association. The results of its inquiry and recommendations were mixed, but the inquiry shows a commitment by the...
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Emoji Use in Advertising Claim Substantiation
Emoji Use in Advertising Claim Substantiation: Non Standard Characters Need Substantiation Too! If a picture paints a thousand words, have emoji painted brands into a corner where implied or express claims are made without substantiation?...
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Made in USA Claim Substantiation
When “Made in the USA” claims are intertwined with public health, the Federal Trade Commission is very likely to take action. That’s what happened when the Department of Justice filed a case against Adam Harmon...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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