Overview: NAD OKs some claims but recommends that Ole discontinue other claims relating to carbohydrate counts on its low-carbohydrate tortillas. The Skinny Ole Mexican Foods, Inc, and Gruma Corporation are manufacturers of low- or no-carb...
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NARB Issues Decision Clarifying Claims in Hairy Situation between Dyson and Shark
Overview: NARB issued a decision arising from a dispute between two vacuum brands, Dyson and Shark Ninja, that offers guidance on how many competitors are needed to test whether you are better than all competitors. ...
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NAD Not Sleeping on “Best” Claims
A recent NAD decision appears to reexamine existing NAD case law about when the superlative “best,” as used in an ad, requires substantiation. A “best” claim is not always puffery, which means that it may...
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H&M Greenwashing Suit Washed Out by High Court
As fast fashion brands develop new lines of clothing using more sustainable methods or with more allegedly sustainable methods of production, advertising campaigns that appeal to environmentally conscious audiences make claims that need substantiation. Were...
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Almost 700 Companies in FTC Penalty Box for Failing to Substantiate Claims
The FTC issued warnings to nearly 700 companies about allegedly unsubstantiated health-related advertising claims. It’s a reminder that whenever companies make claims about their products—health-related or otherwise—those claims must be substantiated, or the companies risk...
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