In many cases, proper claim substantiation requires that advertisers conduct paid studies. However, if a claim is overly broad, a paid study may be misleading, according to a recent NAD ruling. So. what are NAD...
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#1 Advertising Claims Must Be Recent
It’s hard to top a #1 advertising claim. It is one of the most obvious and compelling claims a company can make against the competition. This claim, however, is often contested, and the substantiation should...
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Saturday Night Hair Raising Claims: More Than Puffery
The NAD recently ruled in favor of Dyson, the manufacturer of the Supersonic hair dryer, in an advertising claims dispute regarding the claim that SharkNinja’s HyperAir hair dryer produces “Saturday night hair” every day of...
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Brave Inc. Not Shielded From NAD Inquiry
As part of its routine monitoring of truth and transparency in advertising, the National Advertising Division of the Better Business Bureau challenged claims from Brave Inc, a provider of online surveillance protection, including a web...
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Puffery Claims Brewing at Starbucks
“The best coffee for the best you”—is that puffery? A subtle reminder to remember to drink your coffee, calling to mind your morning disposition without caffeine? Well, the U.S. Court of Appeals for the Second...
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