Overview: General Mills challenged claims made by competitor Promotion in Motion in a fruit snack throwdown. Which fruit gets the boot? Fruit Snack Attack General Mills, Inc. is the producer and manufacturer of the...
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A Fungus Amongus: NAD Tells Company to Discontinue Fungal Cure Claims
Overview: NAD determines that claims about Dr. Luke’s antifungal nail product must be stopped. Fungus Amongus Dr. Luke Heathcare produces a topical product for treating and curing nail fungus, Dr. Luke’s Fungal Nail Renewal. Its...
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Disclosures and Claims Must Get Closer, Says NAD
Overview: Will Glad need to dump its claim that its trash bags are “25% more durable,” or just move its disclosure statement? The NAD issues guidance on disclosure proximity on packaging. Durability and Disclosures Glad,...
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Should You Conduct Survey Research Before Filing a Trademark Application?
Overview: Does the existence and approval of a trademark by the USPTO preclude a lawsuit alleging false and deceptive advertising? Should consumer surveys be part of a dispute over the right to use a trademark...
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Green Claims and Trash Bags: HoldON, says NAD
Overview: HoldOn, a manufacturer of trash bags, claimed that its bags were biodegradable and greener than other bags. Are these claims garbage? HoldON NAD Challenge Glad Products Company, makers of various lines of garbage bags,...
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