Emoji Use in Advertising Claim Substantiation: Non Standard Characters Need Substantiation Too! If a picture paints a thousand words, have emoji painted brands into a corner where implied or express claims are made without substantiation?...
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Made in USA Claim Substantiation
When “Made in the USA” claims are intertwined with public health, the Federal Trade Commission is very likely to take action. That’s what happened when the Department of Justice filed a case against Adam Harmon...
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NAD Chews Out Gum Company for “Natural” Claims
The NAD recently ruled in favor of Perfetti Van Melle USA, Inc., against Mazee, LLC, maker of Glee Gum, over claims that Glee Gum was “all natural.” This decision underscores the importance of substantiating advertising...
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NAD Disclosure Requirements Narrow for Paid Studies
In many cases, proper claim substantiation requires that advertisers conduct paid studies. However, if a claim is overly broad, a paid study may be misleading, according to a recent NAD ruling. So. what are NAD...
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#1 Advertising Claims Must Be Recent
It’s hard to top a #1 advertising claim. It is one of the most obvious and compelling claims a company can make against the competition. This claim, however, is often contested, and the substantiation should...
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