Overview: Dr. Justin Anderson will lead a discussion of consumer surveys regarding certification marks at the International Trademark Association (INTA) Annual Meeting, which will be held May 18-22, 2024, in Atlanta. The discussion will focus...
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FTC Issues New Guidance on Influencer Marketing
Overview: The Federal Trade Commission has issued new guidance on influencer marketing. When influencer marketing is part of your advertising strategy, be sure that your disclosures are proper. Influencer Marketing Strategy and Advertising Claim Substantiation ...
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Emoji Update: NARB Clarifies How to Properly Substantiate Emojis, or Where You Should
Overview: The board of the Better Business Bureau that hears appeals from the NAD, NARB, clarifies guidance for advertisers on emoji use. A Thirst for Advertising Claim Substantiation Coca-Cola reformulated Powerade, a fitness drink including...
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Kitty Litter Competitors Clawing their Way Above Competitors, NAD says Not so Fast with the Comparative Claims
Overview: Pretty Litter will discontinue comparative claims that competitor Fresh Step does not remove odor and makes a home smell. Something smelled off to Clorox and the case was brought to the NAD. Sitting Pretty,...
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Up a *Goose* Creek: NAD Recommends Goose Creek Modify or Discontinue Certain Claims
Overview: Bath & Bodyworks, LLC brought certain claims made by Goose Creek LLC, a manufacturer of candles before the NAD. How might consumer survey research have supported candle claims, before marketing dollars go up in...
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