NAD rules that inflating claims against competitors is unfair If your service really is 20 times better than a competitor’s, how do you fairly substantiate the claim and publish an ad? The National Advertising Division...
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Golden Rule: Write your claims for a ‘reasonable consumer’
Pepperidge Farms “Golden Butter” crackers take center stage in a false and deceptive advertising suit originating in New York. Were the claims attempting to butter up consumers, or were they grounded in the ingredients list?...
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More “Natural” Claims and Botched Beverage Litigation Survey
The Juicy Details Two beverage distributors, Vilore Foods Co. and Arizona Canning Company, were accused of false and misleading advertising by a proposed class of consumers in the Central District Court of California. The defendants...
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Conducting In-Person Surveys Again, Despite COVID-19
As stay-at-home orders are being lifted in many parts of the country, marketing research facilities are reopening, making it possible to conduct in-person survey research again.
The Importance of Substantiating Advertising Claims With Surveys
In October, the National Advertising Review Board ruled against a pasta advertisement Goya Foods had been running in Puerto Rico. Goya had been selling its Excelsior brand pasta on the island with the tagline “La...
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