Overview: The BBB National Programs, National Advertising Division released the 2025 Influencer Trust Index. Are marketers being unduly influenced by the allure of influencer marketing? And how might survey research be used to cut through...
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Discontinue Drier Skin Claims and Endorsements, Says NAD in Diaper Dispute
Overview: NAD puts a damper on claims made by diaper makers about drier skin. How might claim substantiation surveys have lightened the advertising load? Absorbing The Competition: Case Facts Coterie Baby, Inc. makes and sells...
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NAD Issues Decision on Hairy Dispute in Influencer Disclosures
Overview: A beauty and personal care influencer failed to disclose her financial relationship with the brand whose product she was endorsing–and the brand paid the price. How might consumer surveys help ensure fairness in sponsored...
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That’s Amore: Domino’s Love Affair with Food Science and Consumer Research
Overview: The Domino’s Pizza story, from a pizzeria in Michigan to global success, is built on sensory research. Learn how food science and sensory research help Domino’s dominate the global pizza market. The food industry...
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Skims, Lana Del Rey, and Brittany Mahomes: Influencer Disclosures Tightly Monitored by NAD
Overview: Underwear and loungewear maker Skims enlists major stars to squeeze promotional posts into their social media, but the NAD is tightly monitoring disclosures. How can advertising claim substantiation surveys protect brands from costly NAD...
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