Overview: NAD rules that Apple must discontinue or modify claims regarding its advertising claims for the new Apple Intelligence features. How could a litigation survey have helped? Consumer Surveys and Clear Disclosures: Lessons from the...
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Are You Ready for Some Advertising Law? Asks Homes.com in Super Bowl Sunday Ad
Overview: Advertising law and claim substantiation take center stage in a Super Bowl ad. How did “best” claims get airtime in one of the most-watched championships on earth? Super Bowl Sunday Homes.com, owned by the...
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Revolving Door of Influencer Disclosures and New NAD Recommendations
Overview: NAD recommends that Revolve influencers Georgia Hassarati and Alyssa Nicole Nelson materially disclose their relationships with the clothing seller. When disclosures are in question, surveys are always in style. Influencer Disclosures Disputes Influencer marketing...
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Big Competition: NAD and NARB Disagree in Plays of the Day Ad
Overview: Snoop Dogg, Patrick Mahomes, and baby lions, oh my! NAD and NARB released a new decision saying that T-Mobile must modify certain comparative claims. How might consumer surveys have prevented this from getting “played...
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FTC Issues Final Rule on Fake Reviews and Testimonials
Overview: The Federal Trade Commission issues a final rule banning fake reviews and testimonials. How might consumer surveys be used as evidence in a dispute? Final Rule on Fake When shopping in person, we might...
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