MMR Client Objectives A leading national insurance provider hired MMR Strategy Group to conduct consumer research to determine what features of its insurance were most popular with its customers and the public, how it compared...
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New Prime vs Amazon Logistics: Fame and Awareness Survey
MMR Client Objectives and Case Facts Attorneys representing the defendants Amazon Logistics, Inc., Amazon.com Services LLC, and Amazon Technologies, Inc., (collectively, “Amazon”) retained MMR Strategy Group to provide a survey rebuttal to the plaintiff’s expert...
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Sisters of Charity vs Blue Cross Blue Shield Association: Likelihood of Confusion
MMR Client Objectives and Case Facts The Blue Cross Blue Shield Association alleged that the Sisters of Charity Leavenworth, a not-for-profit faith-based medical provider in Colorado, infringed on its trademark and diluted its brand. Sisters...
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Most Likely to Recommend: Real Estate
Real Estate Claims and Research Objectives An international real estate brand engaged MMR Strategy Group to measure the preferences of Canadian and U.S. recent home buyers and sellers, and people intending to buy or sell...
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Knives: How to Cut Through the Competition with MMR Market Research
MMR Brand and Survey Objectives A national industrial knife brand engaged MMR Strategy Group to conduct research and make recommendations about its potential entry into the consumer kitchen knife and hunting/fishing knife market. MMR created...
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