National Lawn Care Growth Research MMR Study Objectives A lawn care and horticulture company engaged MMR Strategy Group to estimate the lawn service market and its brand’s market share and size, as well as identify...
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Globefill Incorporated vs Elements Spirits Inc Case Study
Globefill Incorporated vs Elements Spirits Inc Case Facts Globefill Incorporated manufactures a high end vodka whose packaging is a crystal skull, called Crystal Head. The trade dress is non functional, costs more to produce, and...
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Which Crown Bears the Mark: Diageo- Mexcor Case Study
Which Crown Bears the Mark: Diageo- Mexcor Case Study Facts Crown Royal Canadian Whisky is marketed and sold in the United States since 1954 and its’ distinctive branding includes purple velvet bags and affiliated merchandise retain...
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Beauty is Only Skin Deep: Lotion Claim Substantiation
Beauty is Only Skin Deep: Lotion Claim Substantiation Case Study Cosmetics claim substantiation often requires meeting burdens that are deeper than surface level. A national cosmetics brand retained MMR Strategy Group to conduct research in...
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An unClear Case of False Advertising: Case Study
An unClear Case of False Advertising: Clear Blue Case Facts Plaintiff Church & Dwight Co., Inc. (C&D) and Defendant SPD Swiss Precision Diagnostics GmbH (SPD) are competing manufacturers of home pregnancy tests. SDP launched a...
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